Moet Hennessy – B2B Brand Activation
Arch created a large-scale corporate brand activation including branded displays for 13 products in the Moet Hennessy portfolio. The client’s presence made a major impact at this B2B industry event at the Time Center in lower Manhattan. The activation included TV’s built into custom display cases, A/V props, set styling, custom fabrication, CNC milling, vinyl graphics, and printing. Arch provided a 100% turnkey service, working from the brand’s initial concept through design, fabrication, and execution.
Client Moet Hennessy
Date November 2011
Skills Custom Design, Fabrication, LED Lighting, Printing, CNC milling
Industry B2B, Beverages
This experiment in physical interactivity was installed in the windows of Dedon’s flagship US location in Soho. The success of this project hinged on the ability to make the movement of the grass feel completely natural and organic. Servo motors triggers by an electromagnetic motor were used, rather than a stepper motor, and a cantilever arm returned grass to its resting position using gravity. Naturally, the end result exceeded all client expectations and stopped people in their tracks to playfully interact